At a career crossroads?

Find clarity amid change

If you’re considering a career change—whether by choice, circumstance, or curiosity—and want a process as thoughtful as the roles you’re pursuing, you’ve come to the right place.

I’m Jared Redick, a San Francisco–based career coach and executive résumé writer, and I help professionals align possibility with reality.

Through an introspective but rigorous approach to career development, I help leaders clarify ambition while developing credible materials that withstand scrutiny and ensure narrative control.

The relationship between narrative control and professional identity

Why this relationship matters

As professionals rise into leadership, everything evolves: compensation, authority, influence—and complexity.

Yet paradoxically, the path forward often narrows.

Career, résumé, job search, and interview strategies that once worked for a wide-open field of unlimited promise must now signal readiness, credibility, foresight, and evidence of the ability to lead from day one.

This is why one of The Redick Group’s core principles is “professional identities, brands, and futures built on proof, not promise,” and it’s why career shifts for professionals can feel complex.

What narrative control looks like in practice

Narrative control—the power to shape how your career story is told and perceived—is deeply intertwined with professional identity. As you move through leadership roles or consider new directions, the way you frame your experiences, achievements, and aspirations influences not only how others see you, but also how you see yourself.

This relationship matters because, in a world defined by constant disruption and heightened expectations, leaders who can articulate a genuine, cohesive story are better able to navigate their own change.

The process of crafting a compelling résumé, LinkedIn profile, and other branded materials is central to this work. These tools aren’t just the end result—they’re the practical means by which we explore and express your evolving professional identity, reflecting all the thoughtfulness, strategy, and self-discovery behind your next move.

Asking better questions

Career clarity begins with asking the right questions. Here are two we’ll start with:

1. What kind of job seeker are you right now?

• Active Job Seeker: You’re launching a search, and it’s okay if people know. You want to be ready to openly share your résumé and update LinkedIn accordingly.

• Stealth Job Seeker: You’re exploring discreetly while still employed. Your brand—and especially your LinkedIn—requires nuance and strategy so you can signal readiness without raising suspicion.

• Passive Job Seeker: You’re not actively looking, but you’re open. In fact, you’d like to quietly drop a few lures in the water and have résumé ready when recruiters come calling. 

Most professionals are always some version of a job seeker. The key is knowing how to stay quietly visible—especially on LinkedIn—so the right opportunities can find you, no matter your current status.

2. How many career directions are you pursuing?

• One career target

• Two to three career targets

• Three or more, plus unknowns

The number of directions you’re considering will shape our research, strategy, and story development process.

Thinking about working together?

This work is dynamic, collaborative, and structured. And yes—it can also be fun. I’ve developed a 3-step pre-engagement process to help you make the most of our first conversation, and to ensure we choose the path that best fits your career stage and goals.

If you’d like to take more control of your next chapter, here’s where to begin.

Step 1 of 3: Choose the path the best describes you