Career Integration Program
When your next step isn’t a straight line
When your next step isn’t a straight line
Nearly 70% of the professionals I meet are pursuing more than one potential career path. Of those, most feel stuck trying to write a résumé or LinkedIn profile that works seamlessly across those directions. It’s no surprise—today’s tools weren’t designed for nuanced careers, and most job search advice oversimplifies what’s required in leadership.
The Career Integration Program helps professionals develop a unified, multi-directional brand that works across LinkedIn, résumés, and conversations. It’s not résumé writing in a silo—it’s a strategic, research-backed system for professionals who want a single compelling story that resonates across 2–3 potential career paths.
Whether you're pursuing adjacent roles, aspirational moves, or a direct next step, the Career Integration Program helps unify your story without limiting your direction.
Whether you're pursuing adjacent roles, aspirational moves, or a direct next step, the Career Integration Program helps you unify your story without limiting your direction.
Before LinkedIn, it was possible—advisable, even—to tailor each résumé to the opportunity at hand. But today, you only get one LinkedIn profile—and it’s public.
You can’t rewrite your entire profile every time a new opportunity comes along. And maintaining multiple versions for different paths isn’t sustainable. That’s where the real lift of this program comes in.
The Career Integration Program is named for this challenge: integrating multiple viable career paths into one credible brand. A résumé, LinkedIn profile, and messaging strategy that work across platforms, audiences, industries—and most importantly, the two to three career directions you’re considering.
And while most résumé writers and career coaches encourage focus, the real challenge is more complex: how do you remain flexible while sounding intentional? How do you position for multiple futures while still honoring the depth of your experience?
The work we do here pulls triple duty:
Researching real-world role requirements: We analyze market signals (e.g., job descriptions, industry articles, investor reports) to surface what hiring leaders are actually asking for across your 2–3 career targets. Then we help you assess both your fit and your appetite for those demands.
Identifying shared themes across paths: We extract the throughlines—competencies, context, results—that show up across your possible directions. These patterns become the foundation of your narrative.
Building a unified narrative that flexes: From résumé to LinkedIn, we shape a cohesive story that holds up under scrutiny, signals credibility in multiple directions, and holds the best chance of working for both ATS and human readers.
This is the work behind the work. When clients go through this process, it often answers questions they didn’t know how to ask, settles uncertainties that have persistently nagged them, and unlocks possibilities they couldn’t previously name.
Have just one clear path? Our Resume Readiness Package lets your pursue one career direction in earnest
Still career-curious? The Career Explorer Program integrates multiple roles while exploring less-defined or unfamiliar paths.
This program isn’t just about what comes next—it’s also about what comes after that.
Because we begin with research-backed career analysis (via Job Description Analysis, or JDA), many clients use this program to reverse-engineer their way into the long-term roles they want.
Take one recent client: a director of demand planning who wasn’t sure whether sales leadership was the right path. After three JDAs, she decided to chart a long-term course toward Chief Revenue Officer or Chief Commercial Officer—but chose not to prioritize the Chief Sales Officer track. That clarity is now shaping the moves she’s making over the next 7 to 15 years.
Since I developed the JDA methodology in 2009, hundreds of executives have used it to shape thoughtful, intentional trajectories—many of whom now sit in the very C-suite roles they planned for years ago.
This program gives you more than a résumé. It gives you a compass.
Before we write a single word, we need to know:
What career directions you’re pursuing
What those paths require
Where the overlap exists between them
How to position your past, present, and future in one coherent narrative
3 x Career Research, Analysis & Discovery Sessions (60 minutes each)
Market-aligned narrative framing
Modular storytelling elements for use across different contexts
“The JDA helped me identify patterns related to what the market is looking for and how I measure up. It also inspired a healthy amount of introspection and had me researching my past to better understand where I am headed.”
Once you’ve narrowed your focus—or clarified the territory—we’ll shift into writing, side by side via Zoom.
Together, we’ll shape a résumé that aligns with the directions you’re considering while helping you think more deeply about what you want next.
This isn’t résumé writing in a vacuum. Each session blends mechanics with introspective rigor—a process that many clients describe as a surprising form of executive coaching.
7 x Résumé Writing, Strategy & Interview Prep Sessions (60 minutes each)
Collaborative decision-making (every word matters)
Writing that doubles as interview prep
“You’re not just a résumé writer. I can do that. You do the strategic view of telling my story. I can’t do that”
Your résumé is targeted and can be adapted for each submission. But your LinkedIn profile has to work harder. It needs to resonate with all of your potential audiences, across the directions you’re actively—or quietly—exploring.
If you’re conducting a stealth search or hoping to be found passively, the complexity only increases. You can’t afford to signal too much or too little to colleagues, clients, or your current employer by shaping your profile solely for recruiters.
Navigating that tension between visibility and discretion is a nuanced challenge. It’s something I’ve been helping clients manage since LinkedIn’s earliest days.
Is keyword- and context-rich, subtly strategic, and discreet by design
Reads like a business tool, not a job search announcement
Reflects your unique context: clearly available if you're actively looking, or comfortably employed and open to the right opportunity
Sessions include:
3 x LinkedIn Profile Development with Strategic Intent Sessions (60 minutes each)
“LinkedIn for Business” Questionnaire (pre-writing prep)
3 supporting modules covering LinkedIn structure, copy, and use cases
“I’m getting so many hits on LinkedIn from the Korn Ferrys and Spencer Stuarts of the world ... can we create a reply template?”
It’s not all fun and games—but it’s not all grind, either. The goal is for our deep dives, challenging Q&As, bursts of clarity, and (yes) occasionally fun Zoom-based sessions to produce something enduring: a forward-looking Library of Master Documents you can use for this next step—and the one after that.
Executive Résumé (for humans and machines)
Résumé Addendum (if needed)
LinkedIn Overhaul
LinkedIn Module 1 of 3: Principles & Philosophies
LinkedIn Module 2 of 3: Sections, Connections & Technical Tidbits
LinkedIn Module 3 of 3: Public-facing Copy
Cover Letter Kit
Variable Introductory Paragraphs for Cover Letter
Thank You Letter Template
Thank You Email Templates
References Sheet
Salary History Sheet (where applicable)
Executive / board bios and pitch decks, as well as short-form bios for book jackets, speech introductions, social profiles, and beyond.
This work is deep and strategic. Let’s be sure this is the right path for where you are now.
Swipe to compare → | Résumé Readiness Package | Career Integration Program | Career Explorer Program |
---|---|---|---|
Career possibilities: |
Direct hit positions |
Direct hit positions Adjacent or lateral moves Aspirational roles |
Direct hit positions Adjacent or lateral moves Aspirational roles Unknown job types |
Phase 1: Future Prep Pre-writing decision-making and planning |
Typically 1 session | Up to 3 sessions | Up to 6 sessions |
Analyze career values and motivations | ✔ | ||
Research and identify unknown career possibilities | ✔ | ||
Elevate expertise to serve multiple career directions | ✔ | ✔ | |
Identify potential skill gaps | ✔ | ✔ | |
Reverse-engineer career goals (2-10 years) | ✔ | ✔ | |
Integrate myriad story versions into one | ✔ | ✔ | |
Research and cull known career targets | ✔ | ✔ | ✔ |
Identify career growth obstacles | ✔ | ✔ | ✔ |
Define functional, technical, and industry variables | ✔ | ✔ | ✔ |
Phase 2: Résumé Writing Translate your goals into writing |
Typically 5-8 sessions | Typically 5-8 sessions | Typically 5-8 sessions |
Create standard and modular design elements | ✔ | ✔ | |
Establish version controls | ✔ | ✔ | |
Create a single résumé to meet multiple career targets | ✔ | ✔ | |
Extract leadership and brand qualities | ✔ | ✔ | ✔ |
Attract the right opportunities and repel the rest | ✔ | ✔ | ✔ |
Organize copy around core functions | ✔ | ✔ | ✔ |
Leverage human skimming and deep-reading psychology | ✔ | ✔ | ✔ |
Equip résumé format for machine (ATS) ingestion | ✔ | ✔ | ✔ |
Ensure active, stealth, and passive job search readiness | ✔ | ✔ | ✔ |
Phase 3: LinkedIn Ideation & Writing Convert your résumé into public copy |
Typically 3-5 sessions | Typically 3-5 sessions | Typically 3-5 sessions |
Prepare for active, stealth, and passive job searches | add-on | ✔ | ✔ |
Define primary and secondary audiences | add-on | ✔ | ✔ |
Refine story for public consumption | add-on | ✔ | ✔ |
Be poachable while appearing "happy where you are" | add-on | ✔ | ✔ |
Map résumé and LinkedIn hierarchy to create story cohesion | add-on | ✔ | ✔ |
Pricing: | Starting from $1,855 2 payments | Starting from $3,450 4 payments | Starting from $4,200 4 payments |
Learn More | Get Started | Learn More |