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Career Integration Program

When your next step isn’t a straight line

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Got multiple career ambitions?

Nearly 70% of the professionals I meet are pursuing more than one potential career path. Of those, most feel stuck trying to write a résumé or LinkedIn profile that works seamlessly across those directions. It’s no surprise—today’s tools weren’t designed for nuanced careers, and most job search advice oversimplifies what’s required in leadership.

The Career Integration Program helps professionals develop a unified, multi-directional brand that works across LinkedIn, résumés, and conversations. It’s not résumé writing in a silo—it’s a strategic, research-backed system for professionals who want a single compelling story that resonates across 2–3 potential career paths.

Why this program is called ‘integration’

Whether you're pursuing adjacent roles, aspirational moves, or a direct next step, the Career Integration Program helps unify your story without limiting your direction.

Whether you're pursuing adjacent roles, aspirational moves, or a direct next step, the Career Integration Program helps you unify your story without limiting your direction.

Before LinkedIn, it was possible—advisable, even—to tailor each résumé to the opportunity at hand. But today, you only get one LinkedIn profile—and it’s public.

You can’t rewrite your entire profile every time a new opportunity comes along. And maintaining multiple versions for different paths isn’t sustainable. That’s where the real lift of this program comes in.

The Career Integration Program is named for this challenge: integrating multiple viable career paths into one credible brand. A résumé, LinkedIn profile, and messaging strategy that work across platforms, audiences, industries—and most importantly, the two to three career directions you’re considering.

And while most résumé writers and career coaches encourage focus, the real challenge is more complex: how do you remain flexible while sounding intentional? How do you position for multiple futures while still honoring the depth of your experience?

The work we do here pulls triple duty:

  1. Researching real-world role requirements: We analyze market signals (e.g., job descriptions, industry articles, investor reports) to surface what hiring leaders are actually asking for across your 2–3 career targets. Then we help you assess both your fit and your appetite for those demands.

  2. Identifying shared themes across paths: We extract the throughlines—competencies, context, results—that show up across your possible directions. These patterns become the foundation of your narrative.

  3. Building a unified narrative that flexes: From résumé to LinkedIn, we shape a cohesive story that holds up under scrutiny, signals credibility in multiple directions, and holds the best chance of working for both ATS and human readers.

This is the work behind the work. When clients go through this process, it often answers questions they didn’t know how to ask, settles uncertainties that have persistently nagged them, and unlocks possibilities they couldn’t previously name.


Have just one clear path? Our Resume Readiness Package lets your pursue one career direction in earnest

Still career-curious? The Career Explorer Program integrates multiple roles while exploring less-defined or unfamiliar paths.


Bonus: Reverse-engineer your career

This program isn’t just about what comes next—it’s also about what comes after that.

Because we begin with research-backed career analysis (via Job Description Analysis, or JDA), many clients use this program to reverse-engineer their way into the long-term roles they want.

Take one recent client: a director of demand planning who wasn’t sure whether sales leadership was the right path. After three JDAs, she decided to chart a long-term course toward Chief Revenue Officer or Chief Commercial Officer—but chose not to prioritize the Chief Sales Officer track. That clarity is now shaping the moves she’s making over the next 7 to 15 years.

Since I developed the JDA methodology in 2009, hundreds of executives have used it to shape thoughtful, intentional trajectories—many of whom now sit in the very C-suite roles they planned for years ago.

This program gives you more than a résumé. It gives you a compass.

Step 2 of 3: Review this program in detail

Phase 1 — Career Research, Analysis & Discovery

Before we write a single word, we need to know:

  • What career directions you’re pursuing

  • What those paths require

  • Where the overlap exists between them

  • How to position your past, present, and future in one coherent narrative

To do that, we’ll work through:

 
The JDA helped me identify patterns related to what the market is looking for and how I measure up. It also inspired a healthy amount of introspection and had me researching my past to better understand where I am headed.
— Senior Program Manager for a Fortune 50 Biotech, Atlanta, GA
 

Phase 2 — Résumé Writing, Strategy & Interview Prep

Once you’ve narrowed your focus—or clarified the territory—we’ll shift into writing, side by side via Zoom.

Together, we’ll shape a résumé that aligns with the directions you’re considering while helping you think more deeply about what you want next.

This isn’t résumé writing in a vacuum. Each session blends mechanics with introspective rigor—a process that many clients describe as a surprising form of executive coaching.

You’ll participate in:

  • 7 x Résumé Writing, Strategy & Interview Prep Sessions (60 minutes each)

  • Collaborative decision-making (every word matters)

  • Writing that doubles as interview prep

 
You’re not just a résumé writer. I can do that. You do the strategic view of telling my story. I can’t do that
— VP & GM, Product, Marketing & Sales
 

Phase 3 — LinkedIn Profile Development with Strategic Intent

Your résumé is targeted and can be adapted for each submission. But your LinkedIn profile has to work harder. It needs to resonate with all of your potential audiences, across the directions you’re actively—or quietly—exploring.

If you’re conducting a stealth search or hoping to be found passively, the complexity only increases. You can’t afford to signal too much or too little to colleagues, clients, or your current employer by shaping your profile solely for recruiters.

Navigating that tension between visibility and discretion is a nuanced challenge. It’s something I’ve been helping clients manage since LinkedIn’s earliest days.

Together, we’ll create a profile that:

  • Is keyword- and context-rich, subtly strategic, and discreet by design

  • Reads like a business tool, not a job search announcement

  • Reflects your unique context: clearly available if you're actively looking, or comfortably employed and open to the right opportunity

Sessions include:

  • 3 x LinkedIn Profile Development with Strategic Intent Sessions (60 minutes each)

  • “LinkedIn for Business” Questionnaire (pre-writing prep)

  • 3 supporting modules covering LinkedIn structure, copy, and use cases

 
I’m getting so many hits on LinkedIn from the Korn Ferrys and Spencer Stuarts of the world ... can we create a reply template?
— Co-founder who built, IPO'd, and sold a company for $1.4B
 

Goal: A full Library of Master Documents

It’s not all fun and games—but it’s not all grind, either. The goal is for our deep dives, challenging Q&As, bursts of clarity, and (yes) occasionally fun Zoom-based sessions to produce something enduring: a forward-looking Library of Master Documents you can use for this next step—and the one after that.

Deliverables include:

  1. Executive Résumé (for humans and machines)

  2. Résumé Addendum (if needed)

  3. LinkedIn Overhaul

    1. LinkedIn Module 1 of 3: Principles & Philosophies

    2. LinkedIn Module 2 of 3: Sections, Connections & Technical Tidbits

    3. LinkedIn Module 3 of 3: Public-facing Copy

  4. Cover Letter Kit

  5. Variable Introductory Paragraphs for Cover Letter

  6. Thank You Letter Template

  7. Thank You Email Templates

  8. References Sheet

  9. Salary History Sheet (where applicable)

Optional add-ons:

Executive / board bios and pitch decks, as well as short-form bios for book jackets, speech introductions, social profiles, and beyond.

Step 3 of 3: Compare all three paths and book a consult

This work is deep and strategic. Let’s be sure this is the right path for where you are now.

Swipe to compare → Résumé Readiness Package Career Integration Program Career Explorer Program
Career possibilities:

Direct hit positions

Direct hit positions

Adjacent or lateral moves

Aspirational roles

Direct hit positions

Adjacent or lateral moves

Aspirational roles

Unknown job types

Phase 1: Future Prep
Pre-writing decision-making and planning
Typically 1 session Up to 3 sessions Up to 6 sessions
Analyze career values and motivations
Research and identify unknown career possibilities
Elevate expertise to serve multiple career directions
Identify potential skill gaps
Reverse-engineer career goals (2-10 years)
Integrate myriad story versions into one
Research and cull known career targets
Identify career growth obstacles
Define functional, technical, and industry variables
Phase 2: Résumé Writing
Translate your goals into writing
Typically 5-8 sessions Typically 5-8 sessions Typically 5-8 sessions
Create standard and modular design elements
Establish version controls
Create a single résumé to meet multiple career targets
Extract leadership and brand qualities
Attract the right opportunities and repel the rest
Organize copy around core functions
Leverage human skimming and deep-reading psychology
Equip résumé format for machine (ATS) ingestion
Ensure active, stealth, and passive job search readiness
Phase 3: LinkedIn Ideation & Writing
Convert your résumé into public copy
Typically 3-5 sessions Typically 3-5 sessions Typically 3-5 sessions
Prepare for active, stealth, and passive job searches add-on
Define primary and secondary audiences add-on
Refine story for public consumption add-on
Be poachable while appearing "happy where you are" add-on
Map résumé and LinkedIn hierarchy to create story cohesion add-on
Pricing: Starting from $1,855 2 payments Starting from $3,450 4 payments Starting from $4,200 4 payments
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