Thinking about starting your own firm?
You’ve built professional expertise. Now build a firm to match.
Building a boutique professional services firm is a calculated belief that your specialized knowledge—combined with the right service model—will create value for both you and your clients.
“I stepped back a few days ago and looked objectively at the work we’ve done, from the resume and LinkedIn to the bio and website, and all I could think was, ‘Man, I’m frikkin’ good.’ I also realized I need to raise my rates.”
That belief is a heady starting point, but how do you get from where you are today to a fully realized (or at least release-worthy) presence?
Know your value
Turning a career or an existing practice into a boutique professional service team begins by answering a few straightforward questions:
What problems do you solve?
How are you different?
Who do you serve, and how do they describe their challenges?
If your answers to those questions are fuzzy, it just means you’re still in the early work of figuring it out. If it’s worth pursuing, The Redick Group has systems and processes to help.
But focus on your clients’ needs
Whether you’re structuring your LLC or refreshing your SEO, an easy positioning mistake to make is building everything from the inside out.
Listing practice areas, showcasing credentials, and highlighting pedigree and commitment to your craft are all expected.
But they’re also generic.
Anyone can say them.
Meanwhile, potential clients are making a high-stakes decision when hiring a professional services firm. With so much on the line, they need to see their needs reflected back to them.
Here’s a simple starting point as think through your messaging: “What keeps my clients up at night?” With that as your core, you can better position how your services solve their problems.
Embrace being a boutique
Put another way: don’t imitate the big firms.
When building a boutique firm, the impulse is to model after the big players. Global firms can afford to be opaque because their brands carry built-in credibility. Executive buyers, investors, and acquirers already speak the language and understand the value exchange.
Boutique firms, independent innovators, and retiring leaders don’t have that luxury.
When you build a specialized practice or offer, the cracks you fill and the specificity of the problems you solve are precisely your strength.
That said, for leaders and firms without the brand equity of a big firm, every touchpoint counts. Website. LinkedIn. Client descriptions. Even how AI engines parse your expertise. Each is a positioning decision made by you or filled in by the client’s perception of you.
What we do
We specialize in executive branding, consultant positioning, and boutique firm branding for professional services leaders who've built deep expertise but need positioning that matches their caliber.
Our work centers on three areas:
LinkedIn profile writing and personal brand development — Transforming resumes and scattered credentials into executive narratives that resonate with sophisticated buyers, investors, and hiring authorities.
Boutique firm branding and positioning strategy — Clarifying service offerings, differentiating from competitors, and building cohesive brand identities for consultancies, advisories, and professional services firms.
Professional services marketing assets — Websites, executive bios, service architectures, and thought leadership positioning that turn expertise into commercial advantage.
Every work session with us happens collaboratively over Zoom. Together, we extract what makes you and your firm different, position it strategically, and align your materials with how your client will make buying decisions.
Who we serve:
Professional services firms (boutique consulting, executive search, law, advisory) differentiating their depth and perspective from larger competitors
Founders and innovators planning to sell, raise capital, or scale—who need their technology, vision, and execution story positioned for sophisticated buyers and investors
Experienced leaders (retiring executives, subject matter experts) turning lifetime expertise into marketable independent practices or advisory services
Case studies:
The clients below came to us with strong reputations and solid businesses, but brands that didn't fully match their caliber. Every ounce of time we spend for a client is with the client in live, Zoom-enabled working sessions. Together, we created or tightened their consultant positioning, clarified their offers, and aligned their materials (websites, resumes, LinkedIn profiles, executive branding) with how sophisticated buyers actually make decisions, turning scattered credentials and experience into credible, cohesive stories—boutique firm branding built on strategic differentiation, not generic professional services marketing.
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“Jim” first reached out in 2005 for career transition positioning (consultant moving in-house), returning multiple times as his expertise and the market evolved. In 2013, we positioned him as "marketing technologist" ahead of the market curve. By 2017, Jim was building his independent consulting firm, needing service architecture and positioning for his digital transformation consultancy serving European companies.
In 2021, as those services became commoditized and clients requested data analytics and AI implementation, we repositioned both Jim personally (as advisor to C-level executives) and his firm (as data-driven transformation specialists delivering team-as-a-service models). Four distinct repositionings across nearly two decades, helping Jim and his firm through growth and market shifts.
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After nearly a decade in the development office of a leading Ivy League university—where she managed principal gifts and supported a $2.1 billion capital campaign—“Jane” launched her own nonprofit consulting practice in 2011.
During a pause from the workforce to raise her children, we crafted a strengths-based narrative that framed this chapter as intentional, values-driven leadership, then translated that into LinkedIn profile language and resume positioning, named her firm, and built a foundational brand strategy that attracted her first clients.
Fourteen years later, Jane returned for a brand refresh after serving more than 45 clients across higher education, social justice, community foundations, and cultural institutions, with capital campaigns ranging from $10 million to more than $100 million.
The 2025 evolution included LinkedIn profile and company page updates, a complete website repositioning that optimized for SEO and AI search experiences.
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A senior engineering and operations leader at a leading e-commerce tech company came to us in the early 2010s with a challenge: her career "began more hard hats than technology," and she needed positioning that reflected where she was going, not just where she'd been.
Over 15 years, we updated her narrative alongside her ascent through multiple Fortune 500 technology companies, keeping her personal brand aligned with her evolving story—from engineering management through VP-level operations strategy.
In her capstone years as COO of a major retail company's global tech innovation division, she prepared to exit corporate life after 27 years. We built a boutique consultancy strategy positioning her as fractional COO and strategic advisor to mid-market companies planning exits or scaling operations. The work included executive resume and LinkedIn profile development, advisory services architecture, and third-act brand positioning.
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A medical device quality executive with three decades across Top 5 global manufacturers came to us while formalizing a consulting practice. After leading millions in remediation programs, clearing warning letters, and managing 40+ FDA inspections across 16 companies, he couldn't articulate why clients should choose him over ex-FDA inspectors or Big 4 strategy firms. His default: "I just do the work."
We surfaced what he couldn't see: a 20+ consecutive zero-finding inspection streak, forensic DHF reconstruction supporting a $1.5B acquisition, and a proprietary methodology linking quality systems to P&L. We positioned him around "implementation vs. theory"—framing value in CEO language (revenue protection, M&A valuation, market access) through dual-mode services addressing crisis remediation and proactive prevention.
That positioning led to immediate rate increases and greater precision about his firm's place in the $40B+ medical device industry.
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