If you think your company’s website is its only business engine, think again

What if I told you it’s LinkedIn? And what if that engine was backfiring or sputtering at various points, but could be tuned?

In fact, you and your company’s employees probably already have some sort of presence on LinkedIn—whether thoroughly considered or hurriedly thrown together—and those profiles can support and champion, or erode and devalue the company’s hard-won brand equity.

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LinkedIn Module 1 of 3

Imagine that your LinkedIn profile drew passive interest in you as a candidate for your ideal role. I recently got a text from a client nine months after we finished his project. He was on the JFK tarmac on his way to SFO and wasted no time getting to the point:

"You were right; I'm their purple squirrel!"

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Executive résumé vs. executive bio

What’s the difference between an executive résumé and an executive bio?

If an executive bio tells the same story as the executive resume, are they really that different?

For one thing, an executive bio is a career portfolio document that transcends the shelf life of an executive résumé. Senior executives, business owners, and other non-job seekers use executive bios for websites, press kits, RFPs, speaking engagements, and more, whereas executive résumés are used only for active or passive job searches.

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What's the difference between retained executive search and contingency recruiters?

Like fine wine aging in carefully selected barrels, executive leaders must cultivate their expertise and reputation to be discovered by top search firms. This article explains the real differences between retained executive search and contingency recruiters—and how executives can position themselves to be found for the most coveted leadership opportunities.

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