In short, any time you run into the word "of," see if you can flip the words on either side of "of" while keeping the original meaning intact. It won't always work, as you'll see below, but it's worth considering every time you see the word "of" in your writing.
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Imagine that Miss USA had a LinkedIn profile. Now imagine that somewhere in that profile she included the phrase, "I’m beautiful." Why? Because she believed it was a keyword or phrase by which others would find a beauty queen.
Now imagine that the late Steve Jobs had a LinkedIn profile, and somewhere in his profile he said, "I'm an innovator." Why? Because he had a hunch that someone might enter “innovator” into LinkedIn’s Advanced Search tool to find someone like him.
Do either of the above scenarios sound right?
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Staking and explaining a position so others will join your vision ... be convinced ... believe in you ... is hard work, and seeing words come back wrong is often the very exercise needed to make corrections so you can get the message right.
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I work with MBAs all the time. Newly minted. Mid-career. Senior MBAs. They're all smart people, and pretty great to boot. But probably half struggle in the same ways the rest of us struggle, asking, "What's my value in the world?" and "What do I want to do next?"
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I first learned about the new "ambivert" designation over lunch this week from a fellow apparent ambivert. Janet and I concurred that we've never felt right about identifying exclusively as introverts or extroverts, although both concepts have been attached to both of us, individually, depending on the environment.
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"So why did you become [insert job title].?" (Notice the "why," not the "how.")
The beauty of the question is in the answer. Isn't it always?
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