“You pull things out about me that I didn’t even know or appreciate, and then you help me tell a story that has continued to be transformational in my career. I now lead without fear. Zero fear.”
Stay relevant, ready, and top of mind
The role of Chief Revenue Officer (CRO) is reshaping how companies approach growth and profitability, while simultaneously transforming the career landscape for revenue leaders.
This strategic shift not only redefines the expectations and demands placed on current CROs but also creates new opportunities for those aspiring to the role.
The Redick Group’s suite of executive identity and brand development services is designed to help CROs and future revenue leaders navigate these pivotal moments, aligning their career stories with the expectations of search firms like Korn Ferry, Heidrick & Struggles, and Russell Reynolds, and setting them up to make the most of their corporate credibility.
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Executive identity is a composite representation of a leader's defining professional qualities (e.g., education, experience, expertise), contextualized through the lens of the companies where they've led.
Professional identity isn’t just a strategic asset; it's a tool that shapes perceptions and drives value across entire organizations.
Consider these contrasting examples:
An executive who has led M&A for a $500M, highly acquisitive, PE-backed company
An executive who has rearchitected revenue infrastructure at two highly regulated blue-chip companies
These leaders have differentiated identities, clearly matching their experiences to specific company needs. But their identities also influence how high-net-worth and institutional investors perceive the company's strategic direction and potential for growth—a use case that far surpasses the rigors of an executive job search.
Executive identities:
Distinguish leaders from their peers
Open doors to unforeseen opportunities
Attract top talent and inspire workforces
Position thought leadership
Enhance a company's standing
Build trust with clients, customers, and partners
Shape a company's public image and reputation
In a digital world, where change happens with increasing velocity, executives are increasingly thrust into the spotlight.
A well-crafted executive identity allows leaders to brand themselves much like companies do, making sure they’re ready to articulate their value across every phase and chapter of their life as a leader.
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The Redick Group’s bespoke services focus on strategic positioning, narrative development, and value articulation for Chief Revenue Officers (CROs) and other executives.
Our services transcend traditional résumé writing by delving deep into an executive’s unique experiences, achievements, and vision as a revenue leader, always considering the context in which those accomplishments occurred and how they contribute or contributed to a company’s success.
Using screen-share via Zoom, we work collaboratively to distill executives’ professional journeys into highly strategic executive résumés, bios, and LinkedIn profiles that resonate with peers, potential employers, and key stakeholders including investors, employees, clients, and partners.
Our process yields a range of obvious and less obvious advantages:
Polished documents that showcase leadership impact
A foundation for long-term career planning
Alignment with company goals, when applicable
An actionable litmus test to repeatedly analyze one’s leadership value and its effect on company performance
The benefits of this approach extend beyond personal documents. Clients routinely report unexpected byproducts that enhance their professional lives and organizational effectiveness, such as:
Deep interview preparation for meetings with executive search firms, boards, and investor meetings
Stronger capabilities as an interviewer of other executives and leaders
A non-braggadocious sense of professional value
Increased credibility with stakeholders
Authentic communication of one’s value
A grounded understanding of strengths and areas for improvement
Our approach to LinkedIn was born of necessity.
We developed a strategic method to position LinkedIn profiles as business tools that not only attract the attention of retained executive search recruiters but also serve as platforms for thought leadership, enhancing the executive's and the company's industry standing.
All branded materials we create serve as the ongoing underpinnings of an executive’s professional identity, providing:
A cohesive representation of one’s executive brand
A powerful tool for leveraging opportunities and driving organizational growth
A strategic asset for navigating the complex landscape of executive leadership and stakeholder management
Ultimately, our approach ensures that executives are well-positioned to capitalize on their unique value.
“Working with you made a substantive difference in planning my next level. The résumé, LinkedIn profile, and strategic thinking framed a completely different conversation.”
The rise and evolution of the Chief Revenue Officer
Originating in tech and SaaS in the late 1990s, the role of CRO gained traction in the aftermath of the 2008 recession. Over time, the role expanded into sectors such as finance, healthcare, retail, and traditional manufacturing, while becoming increasingly close to fellow C-suite members, particularly the CEO, CFO, and CMO.
In early 2023, LinkedIn listed the CRO as “the fastest-growing job in the United States over the previous five years” in its Jobs on the Rise report. A McKinsey analysis, “How CROs are propelling growth from the C-suite,” revealed that “Fortune 100 companies with a CRO-like role demonstrate 1.8 times higher revenue growth than their peers.”
Meanwhile, in 2024, a Harvard Business Review article entitled, “The High Costs of Chief Revenue Officer Turnover” stated that “it’s no coincidence that CRO tenure continues to contract,” given the difficulty of sustaining a company’s revenue.
When does a company bring on a Chief Revenue Officer?
What remains constant for now is the stage at which companies typically bring on a CRO—known interchangeably as Head of Revenue. Here are those corporate milestones:
Revenue Threshold: Often when organizations hit $20-30 million in annual recurring revenue (ARR).
Growth Stage: During the go-to-market growth phase, as companies scale from startup to established enterprise.
Organizational Complexity: As revenue-generating functions require more strategic alignment.
The Redick Group’s CRO client profile:
Our CRO and Head of Revenue Operations clients tend to live and work in the San Francisco Bay Area, Boston, New York, Seattle, London, and Singapore, with others in Boston, Chicago, Austin, and Sydney.
They’ve typically driven cross-channel revenue for companies at these three stages of growth:
Early Stage ($20-100M ARR): Building out sales teams and aligning marketing and sales efforts.
Mid-Stage ($100M-$1B ARR): Scaling processes and moving towards predictable growth.
Late Stage ($1B+ ARR): Transitioning to larger organizations or broader executive roles.
Our CRO clients frequently hold advanced degrees in business, finance, or a related field. They’ve led cross-functional teams (e.g., sales, marketing, support), and successfully navigated digital transformation in revenue operations, including the implementation of data-driven revenue strategies such as AI—many doing so long before GenAI.
How we help
We work side-by-side with current and aspiring revenue leaders to help them hash through their next career steps and enhance their professional growth. Our intensive, tailored approach for revenue leaders in transition focuses on (a) exploring leadership dimensions prioritized by future audiences, (b) identifying, quantifying, and narrating all aspects of their relevant leadership experience, (c) crafting compelling revenue-focused executive résumés, bios, and LinkedIn profiles, and (d) ensuring they can effectively communicate their value verbally.
What’s your goal?
Career Advancement
Intensive career planning & brand programs
At a crossroads?
Career decision-making, résumé writing, and LinkedIn positioning—helping leaders move on their terms.
Career Strategies
Ad Hoc & ongoing career coaching
Potential at every stage
Career coaching for today’s leaders and tomorrow’s visionaries—reframing pasts, transforming futures.
Board Readiness
company targeting & brand development
What do you offer?
Near-term readiness and long-term planning for board director candidates—be ready for opportunity.